Understanding Relationship-Based Ads and Online Behavioral Advertising

As a valued customer of Bank of America, we want to ensure that you have a comprehensive understanding of our online advertising practices. At Bank of America, we are committed to providing you with relevant and personalized information about products and services that may be of interest to you.

Our relationship-based ads and online behavioral advertising help us achieve this goal by allowing us to serve targeted advertisements based on your interactions with our website, mobile app, or other online platforms. These ads are designed to provide you with more relevant offers and promotions that are tailored to your interests and preferences.

To make sure you have complete transparency into how we use your data for advertising purposes, we want to highlight the following:

* Relationship-based ads: We use relationship-based ads to serve you with information about products and services that are related to your existing relationships with us. This may include offers on credit cards, loans, or other financial products.

* Online behavioral advertising: We also use online behavioral advertising to deliver targeted advertisements based on your browsing behavior across different websites and platforms.

We understand that privacy is a top concern for our customers, which is why we have implemented robust measures to protect your personal information. Our online privacy notice provides detailed information about how we collect, use, and share your data, as well as your options for opting out of interest-based advertising.

To learn more about our online advertising practices, please review the Bank of America Online Privacy Notice and our Online Privacy FAQs. Additionally, you can visit the individual sites of non-affiliated third-party companies that serve ads on our behalf to learn more about their data and privacy practices and opt-out options.

We also participate in the Digital Advertising Alliance ('DAA') self-regulatory Principles for Online Behavioral Advertising and use the Advertising Options Icon on our behavioral ads on non-affiliated third-party sites. This icon allows you to opt out of receiving interest-based advertisements from participating companies.

At Bank of America, we are committed to providing you with a secure and convenient way to manage your finances online. Our Money Network Mobile App is designed to help you keep track of your money on the go, while also respecting your privacy and security concerns.

If you have any questions or concerns about our online advertising practices, please don't hesitate to reach out to us. We are always here to help.

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